South Africa is rebranding its condom campaign: will it work this time?
The conversation, 27 July 2015 - South Africa has still one of the highest HIV incidence in the world. To reduce the risk especially among the 15-24 year-olds the South African government has launched a new safe sex campaign.
By means of large-scale education and rebranded condom distribution teens should be encouraged to use condoms more frequently (by Erica Penfold).